How can we better frame COVID-19 public health messages?
نویسندگان
چکیده
Abstract This Perspective discusses the use of fear appeals in promoting health behaviour. The discussion establishes that appeal-based public messages (i.e. emphasise consequences failing to engage a particular behaviour) have two components (1) perceived threat and (2) efficacy. A has subcomponents (a) high susceptibility (e.g. ‘I can contract COVID-19’) (b) severity ‘COVID-19 kill me’). In parallel fashion, efficacy response ‘Staying at home reduce my risk for self-efficacy stay home’). demonstrates desirable effect on behaviour change, all four conditions susceptibility, severity, efficacy, self-efficacy) are important need be fulfilled. However, empirical evidence shows almost never fulfilled, calling into question effectiveness using change. contrast, gain-framed highlight benefits engaging behaviour), which do not require fulfillment these conditions, been shown positive effects change outcomes. We argue COVID-19 preventive persuasive, compared
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ژورنال
عنوان ژورنال: Discover Psychology
سال: 2022
ISSN: ['2731-4537']
DOI: https://doi.org/10.1007/s44202-022-00042-6